Shirisma Shavers
Business Operations | WordPress | Digital Systems | Customer Success
I help businesses and brands improve operations, manage digital systems, optimize local websites, and create exceptional customer and employee experiences.
🛠️ Operator
🧩 Builder
💡 Problem Solver
✦ About
Business Operations Meets Digital Execution
I'm a business operations and digital systems professional with 10+ years of experience improving workflows, coordinating projects, maintaining CRM and business records, administering WordPress websites, supporting customers, and collaborating across teams. My experience spans service businesses, B2B SaaS, real estate, healthcare, and nonprofit organizations.
I bring an operator's mindset to every engagement — organizing moving parts, building systems and dashboards, solving technical problems, and helping businesses run with greater clarity, consistency, and scale. If you need someone to run operations, build out a dashboard, or bring AI into your workflows, that's where I come in.
⚙️ Capabilities
Core Capabilities
Business Operations
- Process Improvement
- SOP Development
- Workflow Optimization
- Project Coordination
- Cross-Functional Collaboration
- CRM Administration
WordPress & Digital Systems
- WordPress Management
- Website Maintenance
- Content Publishing
- Website QA
- Plugin Management
- Digital Systems Support
SEO & Online Visibility
- Technical SEO
- Local SEO
- Google Business Profile
- Google Search Console
- On-Page Optimization
- Website Performance
Customer Success
- Email Support
- Chat Support
- Client Onboarding
- Customer Retention
- Issue Resolution
- Relationship Management
🧰 Toolkit
Tools I Work In
Business & Productivity
💼 Experience
Featured Experience
Independent Business Operations
2020–Present · Remote
Running end-to-end operations for service-based businesses — from the customer lifecycle to systems, records, and reporting.
- Manage customer support, scheduling, recruiting, vendor coordination, and invoicing
- Build SOPs, checklists, and workflows that standardize recurring work
- Maintain an approximately 70% lead-to-customer close rate
- Implement CRM systems, AI tools, and workflow technologies for scalability
Leasing and Property Operations
2023–2025
Supported leasing and residential operations for a 264-unit community.
- Managed and followed up with 1,500+ leasing leads
- Maintained a 5.0/5 individual customer satisfaction rating
- Reduced approval and move-in timelines by approximately 25%
- Maintained 100% Fair Housing compliance
Freelance Digital Systems Manager
2015–2023 · Remote
Built and maintained WordPress websites and digital systems for clients across industries.
- Built more than 15 WordPress websites and maintained 20+
- Achieved a 150% increase in organic impressions
- Improved page speed and Core Web Vitals by approximately 40%
- Created 50+ service and location pages, contributing to $20K+ in savings for a healthcare organization
Marketing Project Manager
2018–2020
Coordinated marketing projects and campaigns for a multi-agent real estate organization.
- Supported marketing execution for 18 real estate professionals
- Managed CRM databases containing more than 16,000 contacts
- Tracked marketing budgets totaling approximately $300,000
- Supported referral initiatives generating 26% of new leads
Marketing & Partnerships Coordinator
2016–2018
Supported marketing, partnership, and CRM operations for a growing B2B SaaS company.
- Maintained more than 10,000 customer and partner CRM records
- Supported approximately 40% of strategic technology integration partners
- Coordinated campaigns, webinars, conferences, and partner programs
- Supported partner marketing initiatives contributing to more than $1M in sales
🗂️ Projects
Featured Projects
A look at the portals, dashboards, workflows, and systems I build for small businesses and growing organizations.
Service Business Operations Command Center
A centralized hub for leads, scheduling, contractors, and performance reporting.
Financial Independence Dashboards for Financially Solo Women
Interactive dashboards that turn cash flow, debt, and savings data into clear, actionable visuals.
Scalable Local SEO Content System
A repeatable framework for building and measuring local service and location pages.
Recruitment & Contractor Management System
Tracking applicants, screening, onboarding, and contractor performance in one system.
Multi-Brand Operations Knowledge Hub
Centralizing SOPs, onboarding docs, and resources across multiple brands in one hub.
Local Business Website & Search Optimization
Boosting a local business site's visibility, usability, and conversion.
🚀 Growth
Professional Development
I actively invest in staying ahead of the tools and trends shaping modern operations — especially where AI, WordPress, and search are evolving fastest.
AI & Business Operations
Prompt engineering, AI-assisted documentation, workflow automation, and operational AI integration.
WordPress & Website Ops
Technical website management, performance optimization, UX, accessibility, and site security.
Technical SEO
Local search strategy, structured data, Core Web Vitals, site architecture, and indexing.
Business Operations
Systems development, SOPs, remote collaboration, and knowledge management.
📄 Profile
Want the Full Picture?
Download my professional profile for a complete look at my background across operations, WordPress, digital systems, project coordination, SaaS, real estate, SEO, and customer success.
📄 Download Professional Profile✉️ Contact
Let's Connect
Looking for help with operations, systems, dashboards, or AI in your business? Reach out directly.
SSShavers@icloud.com